“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Roman Cervenka #10 of Czechia celebrates with the trophy and gets a beer thrown on him from his teammates during IHF Ice Hockey World Championship gold medal celebrations with fans at Old Town Square on May 27, 2024 in Prague, Czech Republic. (Photo by RvS.Media/Monika Majer/Getty Images)

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

A performer gestures at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, December 25, 2021. The 23rd Harbin Ice-Snow World opened to the public on Saturday. (Photo by Xie Jianfei/Xinhua News Agency/Profimedia via AP Photo)

A man walks with his dog riding on a scooter across a square on August 9, 2022 in Nanjing, Jiangsu Province of China. (Photo by Yang Bo/China News Service via Getty Images)

A woman walks a dog with styled and dyed fur on a street in Shenyang, Liaoning province, China on December 25, 2018. (Photo by Reuters/China Stringer Network)

A woman dressed in Qing dynasty style clothing rides a bicycle along a street near the Forbidden City in Beijing on October 24, 2023. (Photo by Wang Zhao/AFP Photo)

Giant panda Ji Lan enjoys an iced birthday cake at Nanning Zoo on June 27, 2022 in Nanning, Guangxi Zhuang Autonomous Region of China. Giant panda Ji Lan and her brother Ji Mei celebrated their sixth birthday on Monday in Nanning. (Photo by Yu Jing/China News Service via Getty Images)