A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Culinary Specialist 2nd Class Jaqueline Rodriguez subdues a simulated suspect after being sprayed with oleoresin capsicum (OC) spray during security training aboard the amphibious dock landing ship USS Comstock (LSD 45). (U.S. Navy photo by Mass Communication Specialist 2nd Class Joseph M. Buliavac/Released). May 10, 2011

A Buddhist monk catches an aerial view of Kathmandu from the damaged Swayambhunath Stupa premises in Kathmandu, Nepal, Wednesday, May 6, 2015. The April 25 earthquake killed thousands and injured many more as it flattened mountain villages and destroyed buildings and archaeological sites in Kathmandu. (Photo by Niranjan Shrestha/AP Photo)

Nick Krist makes a funny face as he and his son, Noah, 8, take a selfie before a baseball game between the Los Angeles Angels and the Minnesota Twins, Wednesday, July 22, 2015, in Anaheim, Calif. (Photo by Jae C. Hong/AP Photo)

Enjoying a tickle from her keeper, an orphaned orangutan at the SOCP Quarantine Centre in Sumatra, Indonesia on March 20, 2016. The island’s orangutan population has been devastated in recent years as the forest areas are destroyed to make way for palm oil plantations. (Photo by Jami Tarris/Barcroft Media)

A boy looks for sellable materials close to the burning garbage in the permanent waste land under Sylhet City Corporation for a living, on January 15, 2015. (Photo by Md. Akhlas Uddin/Pacific Press)

A young man weaves palm fronds into the shape of a cross before the start of a Mass to observe Palm Sunday, at the Metropolitan Cathedral, in Managua, Nicaragua, Sunday, March 29, 2015. For Christians, Palm Sunday marks the start of Holy Week ahead of Easter, commemorating Jesus Christ's entrance into Jerusalem, when his followers laid palm branches in his path. (Photo by Esteban Felix/AP Photo)