In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

A receptionist dinosaur robot performs at the new robot hotel, aptly called Henn na Hotel or Weird Hotel, in Sasebo, southwestern Japan, Wednesday, July 15, 2015. From the receptionist that does the check-in and check-out to the porter that’s a stand-on-wheels taking luggage up to the room, the hotel, that is run as part of Huis Ten Bosch amusement park, is “manned” almost totally by robots to save labor costs. (Photo by Shizuo Kambayashi/AP Photo)

A passenger aircraft passes over a residential house as it prepares to land at London Heathrow Airport in west London on October 17, 2016. Britain's government is considering whether to approve a third runway at Heathrow or expand air capacity in southeast England at another airport such as London Gatwick. (Photo by Daniel Leal-Olivas/AFP Photo)

A three-seater Toyota Kikai concept car is displayed during the 2016 CES trade show in Las Vegas, Nevada January 8, 2016. (Photo by Steve Marcus/Reuters)

A young Indian girl dressed as Hindu goddess Laxmi participates in a procession to mark “Gudi Padwa”, or Maharashtrian New Year, in Mumbai, in the Indian state of Maharashtra, Friday, April 8, 2016. (Photo by Rajanish Kakade/AP Photo)

A student activist is detained during a silent protest after Thailand's election commission filed charges against a group for posting “foul and strong” comments online criticising a military-backed draft constitution, in Bangkok, Thailand April 27, 2016. (Photo by Jorge Silva/Reuters)

A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)