Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

A prototype of a new nano spaceship is displayed during a press conference held by Israel's Space IL organisation on December 8, 2011 in Ehud, Israel. Israeli President Shimon Peres participated in the event unveiling Space IL's latest prototype nano spaceship with the aim of launching a Israeli robotic spacecraft that will land on the moon and raise funds for scientific education in Israel. (Photo by Ilia Yefimovich/Getty Images)

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)

In this July 10, 2014 photo, Chris Minore, of Orange, Conn., performs the under chop technique at the Adirondack Woodsmen's School at Paul Smith's College in Paul Smiths, N.Y. Eighteen young students in matching gray sports shirts took part recently in a weeklong crash course on old-school lumberjack skills such as sawing, chopping, ax throwing, log boom running and pole climbing. (Photo by Mike Groll/AP Photo)

An elephant mahout (trainer) lies on his elephant his feet resting on its ears as it rests and eats prior to opening day's play at the King's Cup Elephant Polo Tournament 2014 held near Bangkok, in Samut Prakan province, Thailand, 28 August 2014. The annual charity tournament runs until 31 August and involves 51 elephants who normally live on the streets and are used for begging. Sixteen competing elephant polo teams from 40 different nations take part in the charity event directed at raising funds to improve the lives of the elephants and elephant conservation in general. (Photo by Barbara Walton/EPA)