Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)

Rowers enter in Canaregio river during the 42nd Venice Vogalonga on May 15, 2016 in Venice, Italy. 42 years ago a group of Venetians, both amateur and professional rowers, came up with an idea of non-competitive race in which any kind of rowing boat can take part. The first Vogalonga began with the message to protest against the growing use of powerboats in Venice and the swell damage they do to the historic city. (Photo by Awakening/Getty Images)

Film actress Audrey Hepburn (1929–1993) on a film set with her pet poodle, circa 1960. (Photo by Hulton Archive/Getty Images)

Female bodybuilders compete in the annual Muscle Beach Championship bodybuilding and bikini competition at Venice Beach, California on September 7, 2015. Muscle beach Venice is one of two historic bodybuilding locations and took over as the most famous spot when the nearby Santa Monica Muscle beach was shutdown due to overcrowding. California Governor and actor Arnold Schwarzenegger used to be a regular amongst the many famous bodybuilders and actors who have trained there and still makes an occasional appearance. (Photo by Mark Ralston/AFP Photo)

Robot Xian'er is placed in the main building of Longquan Buddhist temple for photographs by the temple's staff, on the outskirts of Beijing, April 20, 2016. (Photo by Kim Kyung-Hoon/Reuters)

Lorella Boccia attends Giffoni Film Festival blue carpet on July 23, 2014 in Giffoni Valle Piana, Italy. (Photo by Maria Laura Antonelli/AGF/SIPA Press)

A student falls asleep as she holds a book containing a portrait of China's late chairman Mao Zedong during a lesson at the Democracy Elementary and Middle School in Sitong town, Henan province December 3, 2013. In a remote part of central China, the day starts at the Democracy Elementary and Middle School with a pre-dawn jog, some revolutionary songs and then an activity long since forgotten at other schools: reciting quotations from Mao Zedong's famed “Little Red Book”. While the ruling Communist Party that Mao led continues to hold him in esteem as the leader of the Communist Revolution, his radical policies and teachings have been largely shelved since his death in 1976 in favour of a pro-market approach that has turned China from a backwater into the world's second biggest economy. The 120th anniversary of Mao's birth is on December 26, 2013. (Photo by Carlos Barria/Reuters)