While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers of People's Liberation Army (PLA) Lanzhou Military Region jump through a burning obstacle during a training session at a military base in Tianshui, Gansu province, China, January 6, 2016. (Photo by Reuters/Stringer)

Serena Williams of the U.S. serves during her first round match against Italy's Camila Giorgi at the Australian Open tennis tournament at Melbourne Park, Australia, January 18, 2016. (Photo by Jason O'Brien/Reuters)

South Korean rescue members wearing chemical protective suits walk past a monster character (R) during an anti-terror drill as part of a disaster management exercise at the COEX shopping and exhibition center in Seoul on May 20, 2016. South Korea is holding its 2016 Safe Korea anti-disaster exercise this week against terrorist threats and natural disasters. (Photo by Jung Yeon-Je/AFP Photo)

Nigel Lamb from Great Britain, left, leading Juan Velarde of Spain, centre, and Martin Šonka of Czech Republic in the FAI Red Bull air race, Isle of Wight, UK on August 9, 2016. (Photo by Joerg Mitter/Red Bull/Global New/PA Wire)

Kamchatka brown bears at Kurile Lake in Kamchatka peninsula’s volcanic terrain, Russia on August, 2017. Kamchatka brown bears are generally not dangerous to humans, and only 1% of encounters result in attack. (Photo by Igor Ivanko/Anadolu Agency/Getty Images)

In this July 9, 2016 file photo, girls jump from a diving platform into the Geneva Lake and enjoy sunny and warm weather, in Villeneuve, Switzerland. After nearly 90 years, women can legally swim topless in Geneva’s lake and Rhone River without running the risk of a fine. Geneva’s regional council has voted to modify a 1929 ordinance that banned women from swimming topless in the city’s main natural waterways, though the change doesn’t apply to public swimming pools or swimming totally naked. Nicolas Bolle, an official with Geneva’s security department, on Thursday, April 6, 2017 confirmed the council’s action a day earlier. (Photo by Jean-Christophe Bott/Keystone via AP Photo)

Filipino beauty candidates hide from the sun before a group photo during the media presentation of the Miss Philippines Earth 2017 held at a hotel in Manila, Philippines, 05 July 2017. A total of 40 environmentally aware and concerned Filipino young ladies will compete to represent the Philippines at the Miss Earth beauty pageant. Miss Earth is a pioneering beauty pageant that serves as a vehicle for environmental advocacy. (Photo by Mark R. Cristino/EPA)