We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

A man and his dog wade through a flooded road in Vila Velha, Espirito Santo state, Brazil, on December 27, 2013. At least 44 people have died and more than 60,000 have been left homeless following torrential rains over the past few weeks in southeast Brazil. (Photo by Yasuyoshi Chiba/AFP Photo)

An anti-government protester sits on the ground in front of police during a demonstration in Sarajevo February 6, 2014. Hundreds of people turned out in solidarity in the capital Sarajevo, with teenagers throwing eggs and stones at a government building and fought with police. Four officers were taken to hospital, officials said. (Photo by Dado Ruvic/Reuters)

In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A reveler dances during the Carmelitas street party in Rio de Janeiro, Brazil, Friday, March 1, 2019. Much of the appeal of Rio street parties is the variety of themes and that people can dress up in costumes or not. (Photo by Leo Correa/AP Photo)

Members of Pakistan's Christian minority attend a service ahead of Christmas in Lahore, Pakistan, 22 December 2021. Pakistan is a majority Sunni Muslim country and home to four million Christians out of a total population of around 200 million people. (Photo by Rahat Dar/EPA/EFE)

People visit Luke Jerram's “In Memoriam”, a temporary memorial artwork for all those who lost their lives due to COVID-19, in Seaton Carew Park, Hartlepool, Britain on August 20, 2021. (Photo by Lee Smith/Reuters)