Yan Mengjie sits on a boat as she poses for photos near Erhai Lake in Dali Bai Autonomous Prefecture, Yunnan province, China on June 16, 2019. Erhai is one of China's biggest freshwater lakes and a backdrop to the city of Dali, which drew 47 million visitors last year, more than triple the number in 2010. Hotels and homestays have sprung up along a 31-mile (50-km) stretch of lakeside road to accommodate tourists. But officials ordered some hotels demolished after President Xi Jinping during a 2015 visit called for the lake to be protected. (Photo by Tingshu Wang/Reuters)

A man runs after he tried to put himself on fire during a protest at a makeshift camp at the Greek-Macedonian border near the village of Idomeni on March 22, 2016. Greece will not be able to start sending refugees back to Turkey from March 20, 2016, the government said, as the country struggles to implement a key deal aimed at easing Europe's migrant crisis. The numbers are daunting: officials said as of Saturday there were 47,500 migrants in Greece, including 8,200 on the islands and 10,500 massed at the Idomeni camp on the Macedonian border. (Photo by Andrej Isakovic/AFP Photo)

A model poses with her arm after it was painted by body artist Guido Daniele into the likeness of a snake at Harrods on Februrary 4, 2008 in London, England. Guido Daniele has painted human hands since 2000. Each work of art takes over three hours to complete. (Photo by Chris Jackson/Getty Images)

A visitors to the National Galleries of Scotland view the work “A girl” of sculptor Ron Mueck on August 4, 2006 Edinburgh in Scotland. (Photo by Jeff J Mitchell/Getty Images)

Members of the Koatlacker devil's association (Koatlacker Tuifl) dressed as demonic creatures take part in a Krampus procession on December 4, 2011 in Prad near Merano, Italy. (Photo by Johannes Simon/Getty Images)

Artists from Cirque Du Soleil: Totem perform at Royal Albert Hall on January 4, 2012 in London, England. (Photo by Danny Martindale/Getty Images)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.