A model wears a floral headdress at the Royal Horticultural Society's Chelsea Flower show in London, Britain, May 22, 2017. The prestigious Chelsea Flower Show, held annually since 1913 in the Royal Hospital Chelsea grounds, is open to the public from the 23rd to the 27th of May, 2017. (Photo by Dylan Martinez/Reuters)

Victoria's Secret model Adriana Lima poses with her Madame Tussaud's wax likeness at a reveal event at the Victoria’s Secret store in Herald Square in the Manhattan borough of New York November 30, 2015. (Photo by Brendan McDermid/Reuters)

A model presents a creation by Bulgarian designers Livia Stoianova and Yassen Samouilov as part of their Haute Couture Spring/Summer 2016 fashion show for fashion house On Aura Tout Vu in Paris January 25, 2016. (Photo by Gonzalo Fuentes/Reuters)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)

A model presents a creation by Japanese designer Yoshikazu Yamagata for his label writtenafterwards during the Mercedes-Benz Fashion Week in Tokyo, Japan, 16 March 2016. The presentation of the Autumn/Winter 2016 collections runs from 14 to 19 March. (Photo by Kiyoshi Ota/EPA)

Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)