While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

In this September 30, 2017 photo, people perform “transvestite target practice” to protest the killings of transvestite prostitutes during the annual LGBQT march in Asuncion, Paraguay. Advocacy groups fear the stigma and attacks against the LGBQT community could get worse now that the country's education minister has banned classes about sexual diversity in schools and even volunteered to help burn all books related to the subject. (Photo by Jorge Saenz/AP Photo)

Two Bulgarian tourists pose in front of the Eiffel Tower in Paris on their last day in the capital on March 24, 2014. (Photo by Franck Fife/AFP Photo)

A singer drinks from a huge bowl of beer on-stage as he pays tribute to the customers after performing at an entertainment club in Beijing, on May 8, 2014. (Photo by Jason Lee/Reuters)

Participants costumed as zombies try to catch hobby runners during the so-called Zombie-Run at the harness racing track Karlshorst in Berlin, Germany, 18 May 2014. The runners carry small flags in their belts which they have to get safely across the finishing line while the zombies try to steal them. The sporting event is based on the US television series “The Walking Dead”. (Photo by Soeren Stache/DPA)

A woman walks past graffiti on a wall in the Williamsburg neighborhood of the borough of Brooklyn, in New York, September 16, 2014. The picture was taken through car window with raindrops. (Photo by Shannon Stapleton/Reuters)

A woman plays around as she walks across a glass-bottomed suspension bridge in a scenic zone in Pingjiang county in southern China's Hunan province Thursday, September 24, 2015. The bridge, 300 meters (984 feet) long and 180 meters (590 feet), opened to visitors on Thursday for the first time since its conversion from a regular suspension bridge was completed. (Photo by Chinatopix Via AP Photo)

Enthusiast dressed as zombies take part in the Zombie Walk event on September 14, 2019 in the eastern French city of Strasbourg, within the framework of the 12th edition of the European Fantastic Film festival, which runs from September 14 to 22. (Photo by Frederick Florin/AFP Photo)