While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Goat herder Dana McGregor's goats Pismo, left, and Goatee surf at San Onofre State Beach, Calif, on July 11, 2012. McGregor started taking Pismo's mother Goatee to the beach, and it wasn't long before she was on a surfboard. When Pismo was born, McGregor put her on a board too, and she was a natural, he says. (Photo by Rod Veal/The Orange County Register via AP)

Caroline Wozniacki of Denmark serves in her match against Kaia Kanepi of Estonia during day four of the Toray Pan Pacific Open at Ariake Colosseum on September 28, 2011 in Tokyo, Japan. (Photo by Koji Watanabe/Getty Images)

A boy dressed as Hindu Lord Shiva poses before performing in a religious procession at the Mahashivratri festival in Allahabad, India, March 7, 2016. Hindus across the country celebrate Mahashivratri, better known as Lord Shiva's wedding anniversary. (Photo by Jitendra Prakash/Reuters)

Fashionistas pose for photographs in front of a homeless man outside Moynihan Station following a showing of the Rag & Bone Spring/Summer 2013 collection during New York Fashion Week in this September 7, 2012 file photo. (Photo by Lucas Jackson/Reuters)

Tsunami, an eleven year old female Sumatran Orangutan eats a fruit platter during her birthday celebration at the National Zoo Ape Center in Kuala Lumpur, Malaysia, Thursday, December 31, 2015. (Photo by Manan Vatsyayana/AFP Photo)

In this June 20, 2015 photo, Niberta Galvez uses the bottom half of his shirt to collect coca leaves in Samugari, Peru. Coca farmers were among the locals who, in 1984, formed citizen militias to help the military beat back Shining Path rebels, reducing them to a small group of fewer than 500 who now are deeply involved in drug trafficking. (Photo by Rodrigo Abd/AP Photo)