Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Revellers take part in the Holi Party Festival at the Niemeyer Center in Aviles, northern Spain, August 29, 2015. The event is inspired by the Hindu Holi spring festival of colour celebrated mostly in India but has recently spread to other countries. (Photo by Eloy Alonso/Reuters)

A boatman rests on his boat in the flooded Ganges river under the Shastri bridge at Daraganj Ghat, in Allahabad, India on August 22, 2019. (Photo by Sanjay Kanojia/AFP Photo)

Models wait for their turn at an audition for the upcoming Lakme Fashion Week (LFW) Summer/Resort 2017 in Mumbai, India, 14 December 2016. Around 83 national and international models participated in the audition from which five got selected. The LFW Summer/Resort 2017 is scheduled to start from 01 to 05 February 2017. (Photo by Divyakant Solanki/EPA)

A Naga sadhu, or naked Hindu holy man, pauses inside a tent during Kumbh Mela, or Pitcher festival, at Trimbakeshwar, India, Thursday, August 27, 2015. Hindus believe taking a dip in the waters of a holy river during the festival will cleanse them of their sins. The festival is held four times every 12 years. (Photo by Bernat Armangue/AP Photo)

A Hindu holy man, or sadhu, smeared with ashes smokes marijuana in a chillum during the Shivaratri festival on the premises of Pashupatinath Temple in Kathmandu, Nepal, March 7, 2016. Hindu holy men from Nepal and India come to this temple to take part in the Maha Shivaratri festival. Celebrated by Hindu devotees all over the world, Shivaratri is dedicated to Lord Shiva, and holy men mark the occasion by praying, smoking marijuana or smearing their bodies with ashes. (Photo by Navesh Chitrakar/Reuters)

People fall down as they try to form a human pyramid to break the “Dahi handi”, an earthen pot filled with curd, an integral part of celebrations to mark Janmashtami in Mumbai, India, Monday, August 18, 2014. Hindu devotees take part in the celebration in which an earthen pot is suspended high above the ground and groups of young men and children form a human pyramid to reach the pot and break it. The festival celebrates the birth of Hindu god Lord Krishna, one of the most popular gods in Hinduism. (Photo by Rafiq Maqbool/AP Photo)

People stand around a leopard with its head stuck in a vessel in Rajsamand district of Rajasthan state, India, Wednesday, September 30, 2015. The leopard's head got stuck when it attempted to drink water from the pot, according to news reports. Forest officials tranquilized the animal and sawed off the vessel later in the day. (Photo by Kabir Jethi/AP Photo)