While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

Photographers work on the red carpet after the screening of the film “Mad Max: Fury Road” out of competition at the 68th Cannes Film Festival in Cannes, southern France, May 14, 2015. (Photo by Regis Duvignau/Reuters)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

One-year-old female giant panda cub Nuan Nuan reacts inside her enclosure during joint birthday celebrations for the panda and its ten-year-old mother Liang Liang at the National Zoo in Kuala Lumpur on August 23, 2016. Giant pandas Liang Liang, aged 10, and her Malaysian-born cub Nuan Nuan, 1, were born on August 23, 2006 and August 18, 2015 respectivetly. (Photo by Mohd Rasfan/AFP Photo)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

This picture shows a two-year old orangutan seized from a residents house at the provincial Nature Conservation and Agency (BKSDSA) office in Banda Aceh on September 16, 2014. The critically-endangered primates population are dwindling rapidly due to poaching and rapid destruction of their forest habitat that is being converted into palm oil plantations. (Photo by Chaideer Mahyuddin/AFP Photo)