A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Women playing in the street as the snow falls on Johannesburg for the first time in seventeen years. (Photo by Keystone/Getty Images). 1st September 1962

Kyrgyz men on horseback compete during their traditional game of “Oodarysh” during the celebrations of the 90th anniversary formation of the Chui region in the village of Kuntu some 20 kms from Bishkek on May 27, 2016. (Photo by Vyacheslav Oseledko/AFP Photo)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

Afghan children wait as their mothers receive treatment at a USAID-funded health center on September 7, 2011 in Farza, Afghanistan. Almost 10 years after the 9/11 attacks and the U.S. invasion of Afghanistan, the U.S. government funds some of 500 Afghan health facilities nationwide, most run by non-governmental organizations contracted by the Afghan Ministry of Public Health. (Photo by John Moore/Getty Images)

Maudy – Kalulushi, Zambia. Maudy was born in a hut in a small village close to Kalulushi, in Zambia. She grew up playing in the street with the other children in the village, who all attend the same school, where students ages 3 to 10 years old are in the same class. The village has no shops, restaurants or hotels, and just a few children are lucky enough to have toys. Maudy and her friends found a box full of sunglasses on the street, which quickly became their favorite toys. “Toy Stories” project. (Photo and caption by Gabriele Galimberti)

Chamrock, an Irish wolfhound, sports a green coat as he waits for the start of the St. Patrick's Day parade on March 17, 2012 in Chicago, Illinois. Tens of thousands took advantage of record high temperatures and sunny weather to attend the city's annual St. Patrick's Day celebration. (Photo by Brian Kersey/Getty Images)