A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A girl looks out from the window of a “La Sabana” tourist train in La Caro March 1, 2015. The “La Sabana” tourist train that runs through the capital was founded by Eduardo Rodriguez, a railway engineer. Rodriguez has worked on Colombia's railway system his whole life and now, with an air of nostalgia, transports thousands of tourists in renovated steam locomotives that he fixes in Bogota's Central Station which dates back to 1913. (Photo by Jose Miguel Gomez/Reuters)

A police officer gives instructions to migrants rushing to board a train that would take them towards Serbia, at the railway station in the southern Macedonian town of Gevgelija, Wednesday, August 20, 2015. Macedonian police stepped up the security at the border with Greece apparently trying to stem recent surge of migrants who are coming from Greece. (Photo by Darko Vojinovic/AP Photo)

A health official checks the body temperature of a burqa-clad woman passenger amid concerns over the spread of the COVID-19 novel coronavirus at the Lahore Railway station in Lahore on March 19, 2020. (Photo by Arif Ali/AFP Photo)

A woman wearing a face mask to help curb the spread of the coronavirus gets fever checked before going into the Pyongyang Railway Station in Pyongyang, North Korea, Thursday, August 13, 2020. (Photo by Jon Chol Jin/AP Photo)

A schoolgirl stands next to the Kenya-Uganda railway line during the partial reopening of schools, after the government scrapped plans to cancel the academic year due to the coronavirus disease (COVID-19) pandemic, in Kibera slums of Nairobi, Kenya on October 12, 2020. (Photo by Thomas Mukoya/Reuters)

A woman carries her cat as she walks near Kyiv-Pasazhyrskyi railway station in Kyiv in the morning of February 24, 2022. Air raid sirens rang out in downtown Kyiv today as cities across Ukraine were hit with what Ukrainian officials said were Russian missile strikes and artillery. (Photo by Daniel Leal/AFP Photo)