A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A silicon rug in the form of Adolph Hitler on display during an exhibition by Israeli artist Boaz Arad, at the Center for Contemporary Art February 22, 2007 in Tel Aviv, Israel. Arad is an Israeli artist who is dealing with the Holocaust in a provocative way. He uses the Holocaust to discuss human evil and contemporary Israel, which he says is torn and crumbling. (Photo by David Silverman/Getty Images)

Nigerian fashion models are made up for their fashion show to promote ethnic fashion June 13, 2006 in Tel Aviv, Israel. The models said they hope to use the travelling show as a springboard to international fame, in the words of one, “to be the next Naomi Campbell”. (Photo by Uriel Sinai/Getty Images)

Ultra orthodox children stick their tongues out as snow falls on March 2, 2012 in Jerusalem, Israel. This is the first time in four years that the Israeli captial has experienced snow fall. (Photo by Uriel Sinai/Getty Images)

An ultra-Orthodox Jewish bride takes part in the “mitzva tantz”, the custom in which relatives dance in front of the bride after her wedding ceremony, in Netanya, Israel, early March 16, 2016. (Photo by Baz Ratner/Reuters)