A drag queen goes through security a RuPaul’s DragCon in Los Angeles, USA on May 26, 2019. (Photo by Ronen Tivony/SOPA Images/Rex Features/Shutterstock)

Revelers run through the festival grounds to see the next show at the Governors Ball music festival at Corona Park in the Queens borough of New York City, U.S., June 9, 2024. (Photo by Cheney Orr/Reuters)

Contestants in the Miss International Queen, a transgender beauty pageant, in Pattaya, Thailand, on Saturday, August 24, 2024. (Photo by Andre Malerba/ZUMA Press Wire/Rex Features/Shutterstock)

The Prince Albert Cairn, built in 1862 by Queen Victoria, is surrounded by snow and ice, near Balmoral, Aberdeenshire, Scotland, Friday November 22, 2024. (Photo by Jane Barlow/PA Wire via AP Photo)

Queen of drums, Viviane Araujo of Salgueiro performs during 2024 Carnival parades at Sapucai Sambodrome on February 11, 2024 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.