Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this undated handout photo taken by mrwed54, a woman poses for a photo by a lake in the Siberian city of Novosibirsk, about 2,800 kilometers (1,750 miles) east of Moscow, Russia. Thousands of Novosibirsk residents, from scantily clad women to newlyweds have been instagramming selfies near the lake nicknamed the “Siberian Malvides” after the far-flung tropical islands in the Indian Ocean. This is in fact is a man-made dumb of coal from a nearby power station that provides for most of Novosibirsk’s energy needs. Environmentalists are warning people against coming into contact with the water. (Photo by mrwed54 via AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An employee walks near a rotary dredge which works on the coal face of the Borodinsky opencast colliery, near the Siberian town of Borodino, east of Krasnoyarsk, December 9, 2014. The Borodinsky colliery, 9 km (5.6 miles) long and more than 100 meters (328 feet) deep, annually produces more than 20 million tons of coal and is considered to be the biggest opencast coal mine in Russia, according to official representatives. (Photo by Ilya Naymushin/Reuters)

Members of the “Exit Point” amateur rope-jumping group jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, September 13, 2015. Rope-jumping, an extreme sport, involves jumping from a high point using an advanced leverage system combining mountaineering and rope safety equipment. (Photo by Ilya Naymushin/Reuters)

A person waves a drum while other people wearing traditional Russian village-style clothes celebrate the summer solstice near a bonfire in the village of Okunevo, about 200 kilometers (about 125 miles) northeast of the Siberian city of Omsk, Russia, on Wednesday, June 21, 2023. The festivities of Ivan Kupala, or John the Baptist, are similar to Mardi Gras and reflect pre-Christian Slavic traditions and practices. (Photo by Evgeniy Sofiychuk/AP Photo)