Russia's Andrey Rublev reacts against Australia's Alex De Minaur during their men's singles match on day eight of the Australian Open tennis tournament in Melbourne on January 21, 2024. (Photo by Martin Keep/AFP Photo)

Alex Sun, left, Peter Simplicio and Matt Connelly jump through a hole in the ice into Lake Andrews on the Bates College campus, Friday, February 9, 2024, in Lewiston, Maine. The annual Bates College Puddle jump started 50 years ago as a Winter Carnival tradition. (Photo by Andree Kehn/AP Photo)

A City of Hollywood SWAT team member helps Alex Treacy from a search and rescue truck as she is evacuated from a flooded area on June 12, 2024, in Hollywood, Florida. As tropical moisture passes through the area, areas have become flooded due to the heavy rain. (Photo by Joe Raedle/Getty Images)

J.T. Miller #9 of the Vancouver Canucks scores a goal on Alex Nedeljkovic #39 of the Pittsburgh Penguins during the second period of their NHL game at Rogers Arena on October 26, 2024 in Vancouver, British Columbia, Canada. (Photo by Derek Cain/Getty Images)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.