Twelve-year-old Kelia Gallina of French Polynesia after surfing in Heat 1 of the Elimination Round at the Lexus Tahiti Pro on August 8, 2025 at Teahupoo, Tahiti, French Polynesia.(Photo by Brent Bielmann/World Surf League via Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Shortlisted: The Life: A narrow strip, Río Tinto, Huelva, Spain. A narrow strip of road divides ochre-coloured and fresh waters. Trees wait on the fresh side of the road opposite the toxic waters of a nearby mine reservoir. (Photo by Roberto Bueno/CIWEM Environmental Photographer of the Year 2021)

A lovely sunrise in at the beachfront of Playa de Muro, Alcudia on the island of Mallorca, Majorca, Spain on May 16, 2022. As a road cyclist walks his road bike along a wooden jetty heading out into the calm waters. (Photo by Phil Wilkinson/Alamy Live News)

Germany's Nikias Arndt, left, receives encouragement from a spectator during the men's elite road race at the world road cycling championships in Wollongong, Australia, Sunday, September 25, 2022. (Photo by Rick Rycroft/AP Photo)

French President Emmanuel Macron performs at the Shrine Africa in Lagos on July 3, 2018. French President Emmanuel Macron has arrived in Abuja for a meeting with his Nigerian counterpart Muhammadu Buhari, in his latest attempt to forge closer ties with English- speaking Africa. (Photo by Ludovic Marin/AFP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)