A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In this photo taken Sunday, October 5, 2014, a library official shows a 13th-century German prayer book containing the earliest evidence of the Yiddish language, at Israel's National Library in Jerusalem. This week, Israel's National Library gave The Associated Press a rare peek at a selection of rare historical manuscripts in its collection. (Photo by Sebastian Scheiner/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Four hundred buyers from around the world join 260 diamond manufacturing and trading firms on International Diamond Week as some 1,500 people are expected to trade more than billion of polished diamonds this week in Ramat Gan, Israel on February 16, 2016. The Israel Diamond Exchange is considered the most secure in the world, covering an area of 100,000 square meters with 3,500 bourse members. (Photo by Nir Alon via ZUMA Wire)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.