To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A reveller covered in paint takes part during the annual Cascamorras festival in Guadix, southern Spain September 9, 2015. The festival was inspired by a dispute between the town of Baza and Guadix over the possession of an icon of the Virgin of Piedad. The Cascamorras refers to representatives from Guadix, who were sent to Baza to recover the statue. As the Cascamorras had to stay perfectly clean to gain possession of the statue, Baza residents attempt to make them as “dirty” as possible. (Photo by Marcelo del Pozo/Reuters)

People play "Palin", a traditional ritual and ancestral Mapuche game played with curved sticks called "Chuecas" and a wooden ball, during a meet on Dia de la Raza (Day of the Races), also known as Columbus Day in Vina del Mar, Chile October 11, 2015. (Photo by Rodrigo Garrido/Reuters)

A purebred Spanish horse is pictured during the Sicab International Pre Horse Fair which is dedicated in full and exclusively to the purebred Spanish horse in the Andalusian capital of Seville, southern Spain November 17, 2015. (Photo by Marcelo del Pozo/Reuters)

A man representing the devil leaps over babies during the festival of El Salto del Colacho (the devil's jump) on June 22, 2014 in Castrillo de Murcia, Spain. The festival, held on the first Sunday after Corpus Cristi, is a catholic rite of the devil cleansing babies of original sin. (Photo by Denis Doyle/Getty Images)

People walk to the Venezuela Aid Live concert that will play on the Colombian side of the border near the Simon Bolivar International Bridge, from San Antonio del Tachira, Venezuela, Friday, February 22, 2019. (Photo by Rodrigo Abd/AP Photo)