A sea otter in the Great Bear Rainforest, off the Pacific coast of British Columbia, Canada in the second decade of December 2024, appeared to be enjoying a relaxing swim as it preened its fur, the densest of any mammal. (Photo by Max Waugh/Solent News & Photo Agency)

Max Niedermaier of Germany collides with uncontrolled motorcycle of Niclas Svensson of Sweden during Astana Expo FIM Ice Speedway Gladiators World Championship at the Medeo rink in Almaty, Kazakhstan, February 18, 2017. (Photo by Shamil Zhumatov/Reuters)

A dead wild boar is seen during a hunt in Castell'Azzara, Tuscany, central Italy, October 23, 2015. Extinct across much of the country by the end of the 1800s, the number of wild boar in Italy has almost doubled over the past decade and there are now about a million roaming the country, environmental and agricultural associations say. (Photo by Max Rossi/Reuters)

A boy walks past boats docked at the entrance gate of the fishermen's village in the El Max area of the Mediterranean city of Alexandria September 12, 2014. El Max, where hundreds of boats dart through the canals, has been called the “Venice of Egypt” for its waterways and relaxed atmosphere. Its fishermen, however, worry about how they will make ends meet on meagre earnings they say are being reduced further by polluted waters that are making fishing more difficult. While the government has tried to fix the state's bloated finances by cutting subsidies and reining in spending, some argue the reforms hurt Egypt's most vulnerable who have long relied on a generous system of fuel and food subsidies to supplement low incomes. (Photo by Amr Abdallah Dalsh/Reuters)

Five-year-old Julian Becker and his 165 pound pet Newfoundland Max have been best buds around all their lives. To commemorate the friendship and to keep Julian's father, a Naval officer who is often away, in the loop, Julian's mom Stasha began taking photos. Photo: Hats off (or on) to Julian for sharing his blanket with his good buddy. Not that the furry beast needs it... (Photo by Stasha Becker/Rex Features)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.