Two women pose as they drink real ale at the Great British Beer Festival in the Olympia exhibition centre on August 13, 2013 in London, England. The festival, which runs until August 17, 2013, has over 24 bars serving over 800 different beers, ciders and perries. (Photo by Oli Scarff)

Some two thousand runners dressed as Santa Claus make their way through Clapham Common during The London Santa Dash, to raise money for Great Ormond Street Hospital, in London, Britain December 4, 2016. (Photo by Dylan Martinez/Reuters)

Project Mermaids model. Project Mermaids lets ocean-lovers don tails and live out their siren fantasies. Clients can pay for a shoot that is either on land or underwater, with the images looking to raise awareness about preservation of beaches, seas and oceans. The project – which is shot by photographers Angelina Venturella and Chiara Salomoni – started purely to raise awareness, with celebrities dressing up as sirens as part of the cause. (Photo by Angelina Venturella/Chiara Salomoni/Caters News Agency)

A policeman wearing a coronavirus-themed outfit composed of helmet, mace and shield, gestures towards a vendor (L) at a market to raise awareness about social distancing, during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus in Chennai, on April 2, 2020. (Photo by Arun Sankar/AFP Photo)

Sydneysiders take part in the “AIME Strut the Streets” in an attempt to break the Guiness record for the world's largest swimwear parade on December 7, 2012 in Sydney, Australia. The event was organised to raise funds and awareness for the not for profit charity organisation, the Australian Indigenous Mentoring Experience. (Photo by Lisa Maree Williams)

A competitor gestures as he crawls beneath barbed wire during the Tough Guy event in Perton, central England February 1, 2015. The annual event to raise cash for charity challenges thousands of international competitors in a cross country run followed by an assault course consisting of obstacles including water, fire and tunnels. (Photo by Phil Noble/Reuters)

Two orphaned wallaby joeys enjoy a play date to help them boost their social skills in Australia early July 2023. The rescued joeys are being hand-raised at Aussie Ark in News South Wales. (Photo by Aussie Ark/Cover Images)

Protesters march during a demonstration, Tuesday, October 18, 2022 in Marseille, southern France. France is in the grip of transport strikes and protests for salary raise on Tuesday that threaten to dovetail with days of wage strikes that have already hobbled fuel refineries and depots, sparking chronic gasoline shortages around the country. (Photo by Daniel Cole/AP Photo)