A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Abigail Crouse lifts her Thor hammer high after running through Sleeping Beauty's Castle during the Avengers Super Heroes Half Marathon in and around the Disney Parks in Anaheim, California November 16, 2014. Walt Disney Co has moved aggressively into the race business, attracting tens of thousands of runners every year to its marathons, half-marathons and family-friendly races. (Photo by Eugene Garcia/Reuters)

Runners wearing full solid-coloured bodysuits take part in a marathon in Tel Aviv, Israel February 26, 2016. Tens of thousands took part in the event, which saw streets closed off from Rokach Boulevard in the north to Jaffa’s Jerusalem Boulevard in the south. Other than the main 42-kilometer (26-mile) run, the day’s events also included a half-marathon route, several shorter circuits, a handcycle race for the handicapped and a mini-marathon for kids of a single kilometer (0.6 miles). (Photo by Amir Cohen/Reuters)

A bodybuilder applies tan on another participant during the Mr and Mrs East Africa Natural Body Building Contest at Rupaz Gym in Eldoret, western Kenya, on October 8, 2022. 168 bodybuilders from Rwanda, Uganda, Ethiopia, Tanzania and Kenia participate in this competition in Eldoret, a city known as “The City of Champions” for producing some of the best long distance runners in the world, that has not hosted a bodybuilding event since 2015. (Photo by Patrick Meinhardt/AFP Photo)

Runner-up. “The heavens opened and the streets around Shibuya, Tokyo, were suddenly drenched in even more colour and movement. I was taking photos (my friend was holding the umbrella) when I noticed this woman at the crossing. I’m pleased with the futuristic feel of the image”. (Photo by Katherine Bridgestock/The Guardian)