To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Bangladeshi children from Khan Tea garden posing for photos on March 23, 2022 with their faces painted after adorning with colors like Rainbows on the celebration of the annual Hindu festival of colors, known as Holi festival marking the onset of spring. (Photo by Md Rafayat Haque Khan/Eyepix Group/Rex Features/Shutterstock)

Revelers jump on a rainbow painted crosswalk in Church Street, Toronto's LGBT neighbourhood, before “WorldPride”, a gay pride parade, in Toronto, June 29, 2014. Toronto is hosting WorldPride, a week-long event that celebrates the lesbian, gay, bisexual and transgender (LGBT) community. (Photo by Mark Blinch/Reuters)

Walkers marvel at a fog bow over Curbar Edge, Derbyshire in the last decade of October 2023. The phenomenon is similar to a rainbow, but because the water droplets that cause fog are so small, its colours are very weak. (Photo by Richard Bowring/Animal News Agency)

A six-year-old acrobat performs on the opening of a tourist festival in Bozhou, Anhui province, China May 3, 2015. (Photo by Reuters/China Daily)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A woman walks up a stairway painted in the rainbow colors in Bucharest, Romania, Saturday, July 11, 2020. Romania reported 698 new COVID-19 infections in the last 24 hours, the highest level since the pandemic reached the country in February. (Photo by Vadim Ghirda/AP Photo)