A Brazil soccer fan wearing contact lenses that mimic the Brazilian flag reacts as she watches her team play Germany in a World Cup semifinal game via live telecast inside the FIFA Fan Fest area on Copacabana beach in Rio de Janeiro, Brazil, Tuesday, July 8, 2014. (Photo by Leo Correa/AP Photo)

A municipal worker sits on a bench, next to a statue, in Nizhny Novgorod, Russia, during the 2018 soccer World Cup, Thursday, June 28, 2018. Nizhny Novgorod was a “closed city” during the Soviet era. It was known as Gorky until 1990 and it was here that dissident scientist Andrei Sakharov was held under house arrest. Now the city hosts six World Cup matches and is teeming with tourists. That was unthinkable in the Soviet era and even rare now in a city that is seldom visited by outsiders. (Photo by Vadim Ghirda/AP Photo)

Barcelona's Caroline Graham Hansen, center, in action during the women's Champions League quarterfinals, second leg, soccer match between FC Barcelona and SK Brann Kvinner at the Estadi Johan Cruyff in Barcelona, Spain, Thursday, March 28, 2024. (Photo by Joan Monfort/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Bayern's Giulia Gwinn heads the ball during the women's quarterfinal Champions League first leg soccer match between Bayern Munich and Paris Saint-Germain in Munich, Germany, Tuesday, March 22, 2022. (Photo by Matthias Schrader/AP Photo)

England's Rachel Daly is fouled by Colombia's Ana Guzman during the Women's World Cup quarterfinal soccer match between England and Colombia at Stadium Australia in Sydney, Australia, Saturday, August 12, 2023. (Photo by Rick Rycroft/AP Photo)

Salzburg's Patson Daka celebrates after scoring during the Europa League round of 32 second leg soccer match between FC Salzburg and Club Brugge at the Arena in Salzburg, Austria, Thursday, February 21, 2019. (Photo by Leonhard Foeger/Reuters)