South African model Candice Swanepoel walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. (Photo by Matt Baron/Rex Features/Shutterstock)

Yolanda Hadid and Bella Hadid attend the 2018 Victoria's Secret Fashion Show After Party on November 8, 2018 in New York City. (Photo by Stephen Lovekin/WWD/Rex Features/Shutterstock)

Model Lily Donaldson flashes the peace sign as she leaves Victoria's Secret Fashion Show China casting in New York City on August 22, 2017. (Photo by Christopher Peterson/Splash News and Pictures)

Fashion models Iris Law and Paloma Elsesser prepare backstage at the Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City. (Photo by Sansho Scott/BFA.com/Shutterstock)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.