A boy holds a toy rifle as Hamas militants parade at a rally just over a week after a cease-fire was reached in an 11-day war between Hamas and Israel, Sunday, May 30, 2021, in Beit Lahia, northern Gaza Strip. (Photo by Felipe Dana/AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A 42-day-old white bengal tiger cub (bottom), the first of its kind born in Peru, sleeps between toys as he is presented at the Huachipa's zoo in Lima on August 6, 2013. (Photo by Ernesto Benavides/AFP Photo)

Two revelers dressed as toy soldiers gesture toward a police officer in a patrol car during the traditional carnival parade in Wuerzburg, Germany, 15 February 2015. Under the motto “Carnival Parade is cool” about 160 groups with over 3,000 members took part in one of the biggest carnival parades in southern Germany. (Photo by Daniel Karmann/EPA)

An Afghan boy looks through the scope of a toy gun, as other children ride on swings during the first day of the Muslim holiday of Eid al-Fitr, which marks the end of the holy month of Ramadan, in Kabul, Afghanistan June 25, 2017. (Photo by Omar Sobhani/Reuters)

3-year-old Myla Mills plays with a two day old lamb in a toy pram in her family's farmyard in Arley, Worcestershire, United Kingdom on January 28, 2023. Early lambs are produced when the ram is free to tup the ewes over winter. (Photo by Peter Lopeman/Alamy Live News)