Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Figurines representing French Brigade of Lancers are seen on a 40-square-metre miniature model of the June 18, 1815 Waterloo battlefield, in Diest, Belgium, in this picture taken on April 29, 2015. Waterloo enthusiast Willy Smout said he spent 40,000 hours and around 150,000 euros over the past 40 years, to recreate the battlefield as closely as possible in a purpose-built room in his house. (Photo by Francois Lenoir/Reuters)

In this photo taken on Sunday, March 10, 2019, a little girl laughs during a ritual marking the upcoming Clean Monday, the beginning of the Great Lent, 40 days ahead of Orthodox Easter, on the hills surrounding the village of Poplaca, in central Romania's Transylvania region. Romanian villagers burn piles of used tires then spin them in the Transylvanian hills in a ritual they believe will ward off evil spirits as they begin a period of 40 days of abstention, when Orthodox Christians cut out meat, fish, eggs, and dairy. (Photo by Vadim Ghirda/AP Photo)

A fisherwoman prepares a meal in her home in a fishing village in Virar, about 40 km (25 miles) from Mumbai December 27, 2005. (Photo by Adeel Halim/Reuters)

“The Naval and Military Club is a gentlemen's club in London, England. It was founded in 1862 because the three then existing military clubs in London – the United Service, the Junior United Service and the Army and Navy – were all full. The membership was long restricted to military officers. This is no longer the case, but it still has a predominantly military and ex-military membership”. – Wikipedia

Photo: Members of the prestigious “In and Out Club”, one of the oldest and most exclusive clubs in London, march around St. James's Square during the club's 150th birthday celebration on March 1, 2012 in London, England. Patrons of the private members club, whose official title is the Naval and Military Club, gathered in St. James's Square in Central London before marching with the Band of the Royal Logistics Corps to be greeted by HRH The Duke of Edinburgh, and retiring for lunch inside the club. (Photo by Dan Kitwood/Getty Images)

A vendor sells fruits and nuts at the Green Bazaar in Almaty January 23, 2015. Kazakhstan is spending billions of dollars of its reserves to keep devaluation of its currency gradual and reduce inflationary risks of the sort thrown up in Russia by the rouble's slide, analysts and former central bank officials say. Kazakhstan, Central Asia's largest economy, is closely tied to Russia through trade and, like other ex-Soviet states, has been feeling the pain of the crisis which has driven the rouble down 50 percent against the dollar since the start of 2014. (Photo by Shamil Zhumatov/Reuters)

How awkward! Michelle Rodriguez (35) got very visibly drunk and sloppily kissed model Cara Delevigne (21) at the January 7 New York Knicks game, in what has to be the greatest public waste of court side seats of all time. Photo: Detroit Pistons vs. New York Knicks at Madison Square Garden, January 7, 2014. Actress Michelle Rodriguez and model Cara Delevingne sitting in the front row during the 4th quarter. The two were hugging and touching each other and Rodriguez appeared to be very intoxicated. (Photo by Anthony J. Causi/Charles Wenzelberg/The New York Post)