Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

Victoria's Secret Model Adriana Lima attends the launch of The Showstopper By Victoria's Secret at Victoria's Secret, Herald Square on August 9, 2011 in New York City. (Photo by Mike Coppola/Getty Images)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

Princess Charlene of Monaco and Prince Albert II of Monaco kiss on the balcony after the civil ceremony of the Royal Wedding of Prince Albert II of Monaco to Charlene Wittstock at the Prince's Palace on July 1, 2011 in Monaco. The ceremony took place in the Throne Room of the Prince's Palace of Monaco, followed by a religious ceremony to be conducted in the main courtyard of the Palace on July 2. With her marriage to the head of state of Principality of Monaco, Charlene Wittstock has/will become Princess consort of Monaco and gain the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Pascal Le Segretain/Getty Images)

A general view of atmosphere during 2016 New York Comic Con – Day 1 on October 6, 2016 in New York City. The annual event offers pop culture fans exhibitors and displays of popular video games, movies and comic books and many people attending dress as their favorite character. (Photo by Daniel Zuchnik/Getty Images)

A dressed up participant without trousers takes part in the 2017 No Pants Subway Ride in New York, the United States, on January 8, 2017. The event, which first took place in New York in 2002, has become a yearly event attended by people in more than 60 cities across the globe. (Photo by Zou Zheng/Xinhua/Sipa USA)

A guy is paraded through the streets of Lewes in East Sussex, southern England, on November 5, 2018, during the traditional Bonfire Night celebrations. Thousands of people attend the annual parade through the narrow streets until the evening comes to an end with the burning of an effigy or “guy”, usually representing Guy Fawkes, who died in 1605 after an unsuccessful attempt to blow up The Houses of Parliament. (Photo by Daniel Leal-Olivas/AFP Photo)

Redhead Day (Roodharigendag in Dutch) is the name of a Dutch summer festival that takes place each first weekend of September in the city of Breda, in the Netherlands. The two-day festival is a gathering of people with natural red hair, but is also focused on art related to the colour red. Activities during the festival are lectures, workshops and demonstrations which are aimed specifically at red-haired people. The festival attracts attendance from 50 countries and is free due to sponsorship of the local government.