The Revere Hotel in Boston, Ma. celebrated its grand opening on April 18 with a vertical fashion show. The Boston Rock Gym provided the models who rappelled down the exterior of the 24-story hotel wearing outfits created by the students from the Massachusetts College of Arts and Design and by Ted Baker London.

Photo: A model walks down the side of Revere Hotel in Boston during a vertical fashion show for the Massachusetts College of Art and Design on April 18, 2012. (Photo by Dominick Reuter/EPA/Lauren Fish/Lauren Frohne/Globe photo)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

In this Thursday, March 28, 2019, photo, a “golden giant burger” is served at a restaurant of Hotel Grand Hyatt Tokyo in Tokyo. The $900 wagyu (Japanese-produced beef) burger was unveiled to commemorate the era change. What’s in a name? Quite a lot if you’re a Japanese citizen awaiting the official announcement Monday, April 1, 2019 of what the soon-to-be-installed new emperor’s next era will be called. It’s a proclamation that has happened only twice in nearly a century, and the new name will follow Emperor Naruhito, after his May 1 investiture, for the duration of his rule, attaching itself to much of what happens in Japan. (Photo by Kyodo News via AP Photo)

Grand prize winner: environmental photographer of the year 2023; also 1st place in the humanity v nature category; and winner of the 2023 public award. Lopé national park, Gabon, 2021. An angry elephant tries to defend itself after it was hit by a train that crosses paths the animals use within Lopé national park. Park officials decided the elephant was too severely injured to be saved. After it was killed, the park director distributed the meat to local people. As the forest loses its carrying capacity to sustain its megafauna, this kind of human-wildlife conflict is increasing. (Photo by Jasper Doest/Environmental Photography Award)

Brazilian farmer Jander Santos de Souza (R) checks his corn plantation which is inundated with floodwaters from the Solimoes River, in the rural municipality of Manacapuru, Amazonas state May 5, 2015. According to the association of farmers in the community, about 70 percent of the agricultural production was lost due to the flooding. (Photo by Bruno Kelly/Reuters)

A visitor looks at a creation by Russian artist Irina Nakhova presented at the Russia's pavilion during the 56th International Art Exhibition (Biennale d'Arte) titled “All the Worlds Futures” on May 5, 2015 in Venice. (Photo by Gabriel Bouys/AFP Photo)

British model and actress Rosie Huntington-Whiteley arrives for the Versace's fall-winter 2015/2016 Haute Couture fashion collection presented in Paris, France, Sunday, July 5, 2015. (Photo by Thibault Camus/AP Photo)

One of only three active female blimp pilots in the world, Kristen Arambula guides her passengers towards the Goodyear blimp “Spirit of America” in Carson, California August 5, 2015. Christened in 2002, the air ship is being retired after 8,000 flights and replaced with a newer more modern version named the “Spirit of Innovation” in September. (Photo by Mike Blake/Reuters)