Dakar Rally, 2017 Paraguay-Bolivia-Argentina Dakar rally, 39th Dakar Edition, First stage from Asuncion, Paraguay to Resistencia, Argentina on January 2, 2017. Adrien Metge of France pushes his Sherco. (Photo by Ricardo Moraes/Reuters)

Kamaz' Russia driver Andrey Karginov, co-driver Andrey Mokeev and Igor Lenonov compete during the Stage 6 of the Dakar 2020 between Ha'il and Riyadh, Saudi Arabia, on January 10, 2020. (Photo by Franck Fife/AFP Photo)

In this photo provided by the Florida Keys News Bureau, Maddie Miller, of Tampa, Fla., raises her head during the World Famous Key Lime Pie Eating Championship Tuesday, July 4, 2023, in Key West, Fla. The gooey competition, whose entrants are forbidden to use their hands, has become a subtropical alternative to Nathan's Famous Fourth of July hot dog eating contest in New York City. (Photo by Rob O'Neal/Florida Keys News Bureau via AP Photo)

A topless woman walks through Bryant Park following the protest march called the GoTopless Day Parade Sunday, August 23, 2015, in New York. The parade took to the streets to counter critics who are complaining about topless tip-seekers in Times Square. Appearing bare-breasted is legal in New York. But Mayor Bill de Blasio and police Commissioner Bill Bratton say the body-painted women in the square who take photos with tourists are a nuisance. (Photo by Kevin Hagen/AP Photo)

A child covered in mud on Lake Chokrak near the village of Kurortnoye, Leninsky District of Crimea in Russia on July 4, 2019. (Photo by Sergei Malgavko/TASS)

People in costume take photos during a Halloween event on October 31, 2015 in Lan Kwai Fong, Central District, Hong Kong. Halloween, a named taken from 'All Hallows' Even' falls on the day before All Saints' Day on November 1, a holiday when Christians remember their deceased loved ones. (Photo by Jerome Favre/Getty Images)

Ukrainians pour water on each other on a street in Lviv, Ukraine, 02 May 2016. The tradition of pouring water was an ancient spring ritual of cleansing on first Monday after Orthodox Easter. (Photo by Mykola Tys/EPA)

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”