Characters from Star Wars pose for a photocall to promote the release of Star Wars: Episode 1 – The Phantom Menace 3D at The London Eye on February 8, 2012 in London, England. (Photo by Dave J. Hogan/Getty Images)

A new 3D IMAX screen is installed at IMAX Darling Harbour on February 9, 2012 in Sydney, Australia. The new 3D screen at 29.5 metres by 35.7 metres will replace the former screen at IMAX Darling Harbour as the largest in the world. (Photo by Matt King/Getty Images)

A Chinese couple take pictures in an interactive installation art work named “You and Me” on Valentine's Day at 798 Art Zone on February 14, 2012 in Beijing, China. (Photo by Feng Li/Getty Images)

The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)

Visitors look at an installation by Olaf Metzel at the exhibition “ARTandPRESS” at Martin Gropius Bau on March 26, 2012 in Berlin, Germany. The exhibition shows works by artists who have interpreted the medium of newspapers and is open from March 23 to June 24. (Photo by Sean Gallup/Getty Images)

A member of the musuem team attends to a Aston Martin DB5 used in the James Bond film Goldfinger and being displayed at the Bond In Motion exhibition at National Motor Museum on January 17, 2012 in Beaulieu, England. (Photo by Matt Cardy/Getty Images)

Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)