An Oakland Raiders cheerleader performs during an NFL preseason football game against the Detroit Lions in Oakland, Calif., Friday, August 15, 2014. (Photo by Marcio Jose Sanchez/AP Photo)

Female winner Ane Guro Moen at Hardangervidda Marathon on September 2, 2017 in Eidfjord, Norway. Hardangervidda Marathon goes through parts of the National Park of Hardangervidda, passing through glaciers and waterfalls. (Photo by Kai-Otto Melau/Getty Images)

Hostesses pose in front of a Suzuki Ignis car at the European Motor Show in Brussels, Belgium, January 13, 2017. (Photo by Francois Lenoir/Reuters)

Manchester City's Phil Foden celebrates after scoring his side's sixth goal during the Champions League round of 16 second leg, soccer match between Manchester City and Schalke 04 at Etihad stadium in Manchester, England, Tuesday, March 12, 2019. (Photo by Dave Thompson/AP Photo)

In this April 20, 2017 photo, a woman is aided by fellow demonstrators after falling, overcome by tear gas, during anti-government protests in Caracas, Venezuela. Tens of thousands of protesters asking for the resignation of President Nicolas Maduro flooded the streets again, one day after three people were killed and hundreds arrested in the biggest anti-government demonstrations in years. (Photo by Ariana Cubillos/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Indian wrestlers Rashid Anwar (left) and Ajaib Singh in a training bout at Lane's Club in Baker Street London before the Empire Games, 19th July 1934. (Photo by Keystone/Hulton Archive/Getty Images)

A girl walks in front of a graffiti painted on the wall of a house located inside the 15th-century complex built by Mameluk Sultan al-Ashraf Qaitbey, in Cairo's City of the Dead, Egypt February 13, 2017. (Photo by Amr Abdallah Dalsh/Reuters)