A man poses for a photograph in front of a mural of Democrat US presidential nominee Hillary Clinton clad in a swimsuit bearing the colours of the US flag in West Footscray in Melbourne on July 30, 2016. An Australian mural of US presidential nominee Hillary Clinton in a revealing, stars and stripes swimsuit may be taken down, after it has reportedly been deemed offensive. (Photo by Paul Crock/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Deal or New Deal, Season 2. Pictured: Meghan Markle, 2006. (Photo by Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)

This image released by Neon shows Matthew McConaughey in a scene from “The Beach Bum”. (Photo by Atsushi Nishijima/Neon via AP Photo)

TV prosthetics artist Rene Abelardo tries on a sample of his prosthetic face mask, his latest creation as TV projects took a halt amid the coronavirus disease (COVID-19) outbreak, in San Pedro, Laguna, Philippines, June 17, 2020. (Photo by Eloisa Lopez/Reuters)

People stand in queue keeping social distance beside a Covid-19 awareness scarecrows placed by Chennai municipality at a market during a government-imposed nationwide lockdown as a preventive measure against the COVID-19 coronavirus, in Chennai on April 11, 2020. (Photo by Arun Sankar/AFP Photo)

People move through a waterlogged street in Gauhati, India, Tuesday, July 16, 2013. Heavy showers flooded some areas in the city on Tuesday. (Photo by Anupam Nath/AP Photo)

Andrew Profilli of Australia bleeds from the head during his 93kg bout against Priscus Fogagnolo of Australia during CFC 18 at Luna Park on August 26, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)