While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Second placed Zhang Guowei of China gestures as he celebrates after winning silver in the men's high jump final during the 15th IAAF World Championships at the National Stadium in Beijing, China, August 30, 2015. (Photo by Dylan Martinez/Reuters)

An election poster calling for the legalisation of marijuana and featuring internet meme “Grumpy Cat” hangs outside the Pirate Party's campaign headquarters in Berlin on August 16, 2013. The Pirates, who to everyone's surprise were elected into Berlin's regional parliament in September 2011, are trying to capitalise on their recent electoral gains in upcoming parliamentary elections, running on a platform of transparency in government. Germany goes to the polls on September 22, 2013. Placard reads: “Hurry up, my dope is everything”. (Photo by John Macdougall/AFP Photo)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)

Maudy – Kalulushi, Zambia. Maudy was born in a hut in a small village close to Kalulushi, in Zambia. She grew up playing in the street with the other children in the village, who all attend the same school, where students ages 3 to 10 years old are in the same class. The village has no shops, restaurants or hotels, and just a few children are lucky enough to have toys. Maudy and her friends found a box full of sunglasses on the street, which quickly became their favorite toys. “Toy Stories” project. (Photo and caption by Gabriele Galimberti)

A prisoner from the Pedrinhas prison is carried to receive medical help after he was injured during a fight between rival gangs inside the jail, in Sao Luiz, capital of Maranhao state, January 8, 2014. The recent posting on a major Brazilian news website of a video filmed last December 17 by Pedrinhas prisoners of the decapitated and tortured bodies of rival inmates inside the jail has highlighted some of the problems present in the country's prison system which houses nearly twice as many prisoners as its capacity, according to official statistics. (Photo by Douglas Cunha/Reuters/O Estado do Maranhão)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

Racegoers react as they leave after the second day of the Grand National meeting at Aintree, northern England April 5, 2013. (Photo by Nigel Roddis/Reuters)

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