Young Ian Archibald ponders the consequences of a complex critical study of beauty contestants during the Miss TV Times finals in London. (Photo by Central Press/Getty Images). 30 July 1971

Photographer Carlos Barria holds a print of a photograph he took in 2005, as he matches it up at the same location 10 years on, in Lafitte, south of New Orleans, United States, August 16, 2015. The print shows Tyler Teal cleaning up his home, September 14, 2005, after Hurricane Katrina struck. In 2005, Hurricane Katrina triggered floods that inundated New Orleans and killed more than 1,500 people as storm waters overwhelmed levees and broke through floodwalls. (Photo by Carlos Barria/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Visitors crowd an artificial wave swimming pool at a tourist resort to escape the summer heat in Daying county of Suining, Sichuan province, China, July 11, 2015. (Photo by Reuters/Stringer)

Chinese special policemen rank in a line of battle during an anti-terror drill at a training base of Chengdu Armed Police Headquarters on September 28, 2005 in Chengdu of Sichuan Province, China. (Photo by China Photos/Getty Images)

Participants costumed as zombies try to catch hobby runners during the so-called Zombie-Run at the harness racing track Karlshorst in Berlin, Germany, 18 May 2014. The runners carry small flags in their belts which they have to get safely across the finishing line while the zombies try to steal them. The sporting event is based on the US television series “The Walking Dead”. (Photo by Soeren Stache/DPA)

A female hippopotamus named “Mali”, which means Jasmine, eats fruits arranged to look like a cake during her 50th birthday celebration at Dusit Zoo in Bangkok, Thailand September 23, 2016. (Photo by Chaiwat Subprasom/Reuters)

Medical residents, who removed their clothes to protest against working conditions, take part on a protest during a strike in Barcelona, Spain, Tuesday, October 20, 2020. Regional authorities across Spain continue to tighten restrictions against a sharp resurgence of coronavirus infections that is bringing the country’s cumulative caseload close to one million infections, the highest tally in western Europe. (Photo by Emilio Morenatti/AP Photo)