While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman takes part in a “Brave Run” competition in Minsk October 4, 2015. (Photo by Vasily Fedosenko/Reuters)

A woman rides a donkey during a donkey race in Roum village, Jizeen countryside, southern Lebanon, August 9, 2015. (Photo by Ali Hashisho/Reuters)

A young vendor hawks food on a market in Kara in the state of Ogun, on September 23, 2015. Nigeria imposed tight movement restrictions in the restive northeast after Boko Haram bombings that killed more than 100 raised fears of fresh attacks over the Eid al-Adha festival. The military said the use of all vehicles would be banned throughout Borno state during the Muslim festival, which is known as Sallah in Nigeria and marked with two days' public holiday from Thursday. (Photo by Pius Utomi Ekpei/AFP Photo)

Rita Ora attends the World Premiere of JEREMY SCOTT: THE PEOPLE'S DESIGNER, presented by The Vladar Company and Quintessentially at the TCL Chinese Theatre on Tuesday, September 8, 2015, in Hollywood, Calif. (Photo by Matt Sayles/Invision for The Vladar Company/AP Images)

Cast member Shu Qi poses during a photocall for the film “The Assassin” (Nie yin niang) in competition at the 68th Cannes Film Festival in Cannes, southern France, May 21, 2015. (Photo by Eric Gaillard/Reuters)

Manuela (L) and Marta, members of the Revolutionary Armed Forces of Colombia (FARC), pose for a picture at a camp in the Colombian mountains on February 18, 2016. Many of these women are willing to be reunited with the children they gave birth and then left under protection of relatives or farmers, whenever the peace agreement will put an end to the country's internal conflict. (Photo by Luis Acosta/AFP Photo)

English comic actor and director Charlie Chaplin (Sir Charles Spencer Chaplin, 1889–1977) seated on straw bales during the filming of “The Circus” with his leading lady Merna Kennedy (1908–1944). (Photo by Margaret Chute/Getty Images). 1928