Munzin Chowdhury (C) and other enthusiasts perform yoga in Times Square during an event marking the summer solstice on June 21, 2011 in New York City. Thousands of yogis will attend the free day-long event in Manhattan on the longest day of the year. (Photo by Mario Tama/Getty Images)

General view of atmosphere of fans at the “Harry Potter And The Deathly Hallows: Part 2 An IMAX Experience” release party at AMC Loews Kips Bay 15 theater on July 14, 2011 in New York City. (Photo by Rob Kim/Getty Images)

Steve Jobs, CEO of Apple, attends the Macworld Conference and Expo July 18, 2001 in New York City. (Photo by Mario Tama/Getty Images)

Inductee Alice Cooper poses with a snake in the press room at the 26th annual Rock and Roll Hall of Fame Induction Ceremony at The Waldorf=Astoria on March 14, 2011 in New York City.

A PSE&G utility worker watches the Navy's Blue Angels and the Air Force's Thunderbirds conduct “a collaborative salute” to honor those battling the COVID-19 pandemic with a flyover of New York and New Jersey, Tuesday, April 28, 2020, in this view from Jersey City, N.J. (Photo by Charles Sykes/Invision/AP Photo)

Yoga practitioners participate in yoga classes inside Times Square on the day of the summer solstice in New York City on June 20, 2024. The annual all-day outdoor yoga event, which is in its 22nd year, features classes from sun up to sun down in one of the busiest intersections of the world. (Photo by Andrew Schwartz/Splash News and Pictures)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Customers try out the the new iPad2 shortly after it went on sale at the Fifth Avenue Apple store March 11, 2011 in New York City. The iPad 2 became available at 4:00 a.m. Eastern time for online purchase and at 5:00 p.m. today in over 10,000 retail locations.