A dune buggy driver trains before competing in a sand dune drag racing event on January 8, 2016, as part of the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Groups of dressed-up pals took to the streets of Leeds, United Kingdom for famous Otley run on Saturday, March 2, 2024. (Photo by NB Press LTD)

Visitors watch ice-cold artworks, depicting Marilyn Monroe, at an ice and snow sculpture exhibition made by 35 international artists, who worked 4 months at minus eight degrees Celsius in Oberhausen, Germany, on the 1st of Advent, Sunday, December 1, 2024. (Photo by Martin Meissner/AP Photo)

Early morning swimmers at Cullercoats Bay on the north east coast of England on Sunday, December 29, 2024. (Photo by Owen Humphreys/PA Images via Getty Images)

Washermen put their clothes out to dry on the banks of the River Yamuna as seen from a railway bridge near Agra, India, Saturday, December 17, 2022. (Photo by Rajesh Kumar Singh/AP Photo)

Cholita wrestlers stage a performance on the street during the Electropreste celebration, which combines traditional and modern customs, in La Paz, Bolivia on March 12, 2022. (Photo by Claudia Morales/Reuters)

A young fan exchanges friendship bracelets with American singer-songwriter Taylor Swift as she performs onstage during “Taylor Swift | The Eras Tour” at Allianz Parque on November 24, 2023 in Sao Paulo, Brazil. (Photo by TAS2023 via Getty Images)