A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

World War II veteran Jack W. Schlegel, 91 years-old, from Mount Tremper, New York, of the 508th Parachute Infantry Division of the 82nd Airborne who parachuted near Sainte-Mere-Eglise on June 6,1944, poses with American and French flags as he visits the American War cemetery in Colleville-sur-Mer, on the Normandy coast June 2, 2014. REUTERS/Pascal Rossignol

Men dressed as traditional Greek warriors participate in the annual Greek Independence Day Parade on Fifth Avenue on March 25, 2012 in New York City. It was the 191st annual parade which ran from 64th Street to 79th Street on Fifth Avenue and celebrates Greek heritage. (Photo by Andrew Burton/Getty Images)

Children play at the Ryoji Ikeda exhibition “the transfinite” at the Park Avenue Armory on June 10, 2011 in New York City. The audio visual installation, which will close after tomorrow, features two back-two-back screens displaying a continual loop of sounds, fragments of numbers and strobe-lit patterns that echo the Japanese artist's interest in mathematics, the subconscious and the digital world. (Photo by Spencer Platt/Getty Images)

A local resident of Red Hook, Betty Walsh, crosses a flooded street in Red Hook August 28, 2011 in the Brooklyn borough of New York City. While Hurricane Irene has been downgraded to a tropical storm, it has knocked out power to more than 3 million people and is attributed to 15 deaths as it travels up the Eastern seaboard. (Photo by Robert Nickelsberg/Getty Images)

Models pose backstage at the Boy and Girl by Band of Outsiders Spring 2012 fashion show during Mercedes-Benz Fashion Week on September 10, 2011 in New York City. (Photo by Chelsea Lauren/Getty Images)

Model Heide Lindgren attends Heidi Klum's 12th annual Halloween party at the PH-D Rooftop Lounge at Dream Downtown on October 31, 2011 in New York City. (Photo by Jemal Countess/Getty Images)