With a shower of colorful petals suspended form the ceiling, Galeria Melissa unveils the ‘We Are Flower’ installation by SOFTlab. The team at SOFTlab used over 20,000 translucent multicolored petals to create a large immersive hanging surface in the New York flagship.

Actress Anne Hathaway attends the “The Dark Knight Rises” World Premiere at AMC Lincoln Square Theater on July 16, 2012 in New York City. (Photo by Jim Spellman)

Actor Matthew Settle walks the runway at the 9th Annual 'Dressed To Kilt' charity fashion show at Hammerstein Ballroom on April 5, 2011 in New York City.

Uma Thurman visits 'Late Night with Jimmy Fallon' at Rockefeller Center on April 8, 2011 in New York City.

Jim Belushi attends the Creative Coalition & friends celebration of the Broadway show 'Born Yesterday' at the Nat Sherman Flagship Store on April 14, 2011 in New York City.

Actress Charlize Theron attends the launch of DIOR VIII hosted by Charlize Theron at Dior Boutique on June 8, 2011 in New York City. (Photo by Jason Kempin/Getty Images)

Fuse TV VJ's Marianela and Juliya attend the store opening of “Nigo's A Bathing Ape” with Pharrell Williams January 11, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)