A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

A model presents a creation at the Sophia Webster presentation during London Fashion Week in London, Britain February 20, 2017. (Photo by Neil Hall/Reuters)

A model presents a creation during the Vivienne Westwood catwalk show at London Fashion Week Women's A/W19 in London, Britain February 17, 2019. (Photo by Henry Nicholls/Reuters)

Playboy founder Hugh Hefner (not pictured) arrives at Stansted Airport on June 2, 2011 in Stansted, England. The photograph is a recreation of a picture originally taken in the 1960's, with ten of the new London Bunnies. Mr Hefner is back in the UK to mark the launch of the new Playboy Club in Mayfair, which opens on June 4. The clubs opening will welcome back the iconic Playboy Bunny to Londonafter a 30 year absence. Famous Bunnies have included Debbie Harry and Lauren Hutton. (Photo by Dan Kitwood/Getty Images)

Penny Farthing cyclists ride near Tower Bridge on June 9, 2011 in London, England. The riders have cycled from Paris ahead of the IG Markets London Nocturne cycling event on June 11, 2011. (Photo by Peter Macdiarmid/Getty Images)

A Bolivian Squirrel monkey plays with a toy football at London Zoo on August 18, 2011 in London, England. Male monkey Bounty has fathered eleven baby monkeys in the last three years since his arrival, enough to make up a football team. His latest offspring named Rolo was the eleventh and arrived last month. (Photo by Dan Kitwood/Getty Images)