For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A girl gets her hands decorated with traditional henna patterns at a roadside stall ahead of Eid-al Fitr to mark the end of the holy fasting month of Ramadan in Karachi, Pakistan, July 17, 2015. (Photo by Akhtar Soomro/Reuters)

An Egyptian boy holds a camel at the Berqash camel market northeast of Cairo, on August 17, 2018. Muslims across the world are preparing for the Eid al-Adha holiday when custom requires the faithful to make a sacrifice. (Photo by Khaled Desouki/AFP Photo)

Pakistani passengers ride on crowded train returning from their hometown and villages after celebrating the Eid al-Fitr holiday to mark the end of the Muslim holy fasting month of Ramadan, to Lahore, Pakistan, Monday, July 11, 2016. (Photo by K.M.Chaudary/AP Photo)

Men make sweets at a small traditional factory in preparation for Eid al-Fitr, marking the end of the fasting month of Ramadan amid the spread of the coronavirus disease (COVID-19), in Kabul, Afghanistan on May 21, 2020. (Photo by Mohammad Ismail/Reuters)

A man drives a car loaded with electronic and household appliances the Dbayeh highway, at the northern entrance of Lebanon's capital Beirut, on August 11, 2020, following a huge chemical explosion that devastated large parts of the city. (Photo by Joseph Eid/AFP Photo)