To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Rowan Atkinson attends the UK premiere of Johnny English Reborn at The Empire Leicester Square on October 2, 2011 in London, United Kingdom. (Photo by Dave Hogan/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Musician Kirk Hammett of Metallica performs onstage during The Big 4 held at the Empire Polo Club on April 23, 2011 in Indio, California.

British professional tennis player Emma Raducanu after she was made a MBE (Member of the Order of the British Empire) by King Charles III at Windsor Castle on November 29, 2022 in Windsor, England. (Photo by Andrew Matthews – WPA Pool/Getty Images)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta performs during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, California, U.S., April 22, 2022. (Photo by Maria Alejandra Cardona/Reuters)

People take pictures near a Soviet flag flying on an embankment in Saint Petersburg, Russia on June 17, 2023. The flags of Russia, the USSR, and the Russian Empire were installed on the shore to mark the anniversaries of each flag's adoption. (Photo by Anton Vaganov/Reuters)