A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A mahout watches the Thai animation movie Kan Kluay with his elephant in Ayuthaya province, about 80km (49 miles) north of Bangkok June 5, 2006. The movie tells the story of a young Thai wild elephant who, while looking for his father, becomes the war elephant of the Thai King fighting against Burma and restored Thailand's ancient Ayuthaya empire that existed about 400 years ago. (Photo by Sukree Sukplang/Reuters)

In this Thursday, July 19, 2018, photo, a Syrian shopkeeper spraying water as waits for customers at the Hamadiyah market, named after the 34th Sultan of the Ottoman Empire Abdul Hamid II, in the Old City of Damascus, Syria. The celebratory mood in government-controlled areas stems from successive military advances in the past year and an impression that President Bashar Assad, with massive support by unwavering allies Russia and Iran, has won the war or at least militarily defeated the opposition trying to topple him. (Photo by Hassan Ammar/AP Photo)

A masquerade dances to drums along the streets during the kankurang Festival in Janjanbureh on January 27, 2024. Listed as a UNESCO World Heritage Site since 2005, Kankurang, a combination of the Mandingo words “kango” and “Kurango”, literally translated as “voice” and “force”, ensures the transmission and teaching of the values and practices that form the basis of Mandingo cultural identity, a West African people whose historical home was the Mali empire. (Photo by Muhamadou Bittaye/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.