In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

A model presents a creation during the Vivienne Westwood catwalk show at London Fashion Week Women's A/W19 in London, Britain February 17, 2019. (Photo by Henry Nicholls/Reuters)

Model mum Valeria Garcia walks Marta Jakubowski's SS19 show wearing world first silent wearable breast pump: Elvie Pump at BFC Show Space on September 14, 2018 in London, England. (Photo by Eamonn M. McCormack/Getty Images for Elvie)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

A model walks the runway during the Craig Lawrence show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 19, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

A simulated casualty is evacuated during an emergency services exercise at the disused Aldwych underground station on February 22, 2012 in London, England. Operation Forward Defensive aims to test the response to a terrorist incident on the London Underground network during the 2012 Olympic Games. (Photo by Peter Macdiarmid/Getty Images)

Emergency services work at the scene of a bus accident on the Kingsway in central London February 2, 2015. A number 91 double-decker bus had its roof ripped off after hitting a tree, causing injury to passengers and passers-by, local media reported. (Photo by Peter Nicholls/Reuters)