A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

Spectators dressed as leprechauns attend St Patrick's Day parade in Dublin on March 17, 2014. (Photo by Peter Muhly/AFP Photo)

First prize. Taken over Bali Barat National Park, Denpasar, Bali. Made with a GoPro Hero 2 camera. (Photo by Capungaero)

A model walks the runway at the Jacob Birge Vision show during London Fashion Week Fall/Winter 2015/16 at Fashion Scout Venue on February 23, 2015 in London, England. (Photo by Ben A. Pruchnie/Getty Images)

Passengers ride an articulated bus known as a “bendy bus” on December 9, 2011 in London, England. The last remaining bendy bus will go out of service at midnight. London Mayor Boris Johnson called them cumbersome and pledged to remove them. 500 new buses are being introduced as replacements. (Photo by Peter Macdiarmid/Getty Images)

A cameraman films “Diana And Callisto” (circa 1556-59) oil painting by Venetian artist Titian as it goes on display for the first time at the National Gallery on March 1, 2012 in London, England.(Photo by Dan Kitwood/Getty Images)

Runners cross the Verrazano-Narrows Bridge shortly after the start of the New York City Marathon in New York, November 2, 2014. (Photo by Lucas Jackson/Reuters)