St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

A trader speaks on the phone at his desk at the Frankfurt stock exchange, Germany, in this June 29, 2015 file photo. Federal Reserve policymakers are widely seen raising interest rates for the first time in almost a decade at their next meeting this week. (Photo by Ralph Orlowski/Reuters)

A penguin swims in its enclosure during a photocall to promote London Zoo's annual stock take of animals on January 4, 2012 in London, England. The zoo's stocktake takes place annually, and gives keepers a chance to check on the numbers of every one of the animals from stick insects and frogs to tigers and camels. (Photo by Dan Kitwood/Getty Images)

Actor Mike Lane, standing six feet 10 inches in his stocking feet, makes a perfect monster as he carries actress Nancy Knox down the stairs into Frankenstein's dungeon, February 28, 1958. They have featured parts in the upcoming Boris Karloff movie “Frankenstein 1970”. (Photo by David F. Smith/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.